More news coming out of I/O suggests that the / rivalry is about to get even hotter, with entering the music arena. The big announcement today was Android 2.2, aka Froyo , but it might have slipped by you that is also adding music to the Android store. has also purchased music-syncing service Simplify , which syncs your across multiple devices and apps, including iTunes. A cloud-based iTunes competitor from Google?! Who would have expected such a thing?

31a1fca898ansfer.jpg 350x194 Google launches web based music service, buys iTunes syncing company Simplify Media

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Google launches web-based music service, buys iTunes-syncing company Simplify Media