Sky’s acquisition of VMtv is a major announcement for British – but what will it mean for cable and customers and some of our most familiar digital television brands?

Virgin Media TV or VMtv is the of television channels that Virgin Media owned including , LIVINGit, Challenge, Challenge Jackpot, Bravo, Bravo 2 and Virgin1.

By selling VMtv, Virgin Media is no longer a content producer, but is concentrating on being a platform for other people’s content. In essence, Virgin Media customers look set to benefit hugely from the deal – which has helped to push through some long term negotiations over HD channels, on demand and wholesale pricing. They will get more channels, more HD options, more on-demand television and more red button interactivity.

e5d5e6a2be00 200.jpg Skys purchase of Virgin Media TV   what does it mean?

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In depth: Sky’s purchase of Virgin Media TV – what does it mean?