Earlier this year I asked why games aren’t about winning anymore —they’re all about achievements. I read through all the comments and there were a lot of good points, both in defense of achievements and criticizing them. There were a few comments about the “real-life achievements” of the sort that Jesse Schelle mentioned in his DICE talk that I thought were particularly interesting when you put them together. Schell argued that achievements could be used to actually encourage positive behavior. Pair this with the fact that achievements can often add replayability to a game and make a game more addictive, and you could turn your to-do list into a game

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Epic Win App Makes Your Life an iPhone RPG