has a surprising ally in its campaign of apathy against ’s disc format. , of all companies, has also stepped out with a passive-aggressive stance against the standard, as UK head of gaming head Steven McGill says that “Blu-ray is going to be passed by as a format.” He says that Microsoft was right to stick with the older DVD format for its game consoles, and that with the rise of streaming content and the infrastructure to deliver it, there’s no more need for a disc-based format any longer. Apple would probably agree, given the recent introduction of the Apple TV and its streaming content possibilities. Apple and Jobs alike have never been interested in Blu-ray as a format — originally, the reason was given that they just wanted to see whether HD-DVD or Blu-ray would become the preferred standard, but at this point, with iTunes moving more and more away from physical media entirely, it seems unlikely that Apple will court and its proprietary format at all

11f80b85edaylogo.jpg Microsoft joins Apple in stance against Blu ray

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Microsoft joins Apple in stance against Blu-ray