apple logo 150 Tips for Getting Your iPhone App ApprovedMichael Yuan of the medical-focused mobile company Ringful Health has submitted over 30 applications to multiple mobile application stores. It’s what made him qualified to give a speech at this week’s SXSW conference in Austin, Texas on the topic. His panel, “Tips on Getting Your Approved on App Stores,” wasn’t so much of a step-by-step guide for navigating the submission process, but more like a collection of things developers would want to know about the major application marketplaces. It probably wasn’t the best title, considering the content presented, but the information itself was helpful to developers looking to learn a few more details about the different app stores out there.

  • The wait time for getting your app approved at iTunes is 1-4 weeks, and the initial submission process goes much slower than future updates.
  • Generally, app updates are approved in just a few days.
  • However, if you submit too many updates in a short period of time, the approval process will slow down. Yuan did not specify what counts as “too many updates,” however.
  • Despite media reports hyping censorship issues, getting a rejection from is good news, said Yuan. Not hearing back is much worse. Apple’s rejection letter will at least explain what things need to be fixed within your application.
  • Be sure to read the interface guidelines from Apple, as it is very strict about these sorts of issues. For example, Apple will reject your app if your list item does not remove its highlight after the finger lifts off, said Yuan.
  • Apple will reject your app if there are obvious bugs.
  • Never use unpublished API methods.
  • Rate your app 12+ if you use UIWebView to load Internet pages at all.
  • Your app should contain no offensive content during “normal” use