WHAT do logos really mean (even the very bad ones and sexy ones )? Viktor Hertz has produced a gallery of “Honest logos”. What is the message behind the branding?

f7f80ff757gos 01.jpg 450x337 Honest Logos: What Facebook, YouTube And McDonald’s Should Say

honest logos 02 Honest Logos: What Facebook, YouTube And McDonald’s Should Say

honest logos 06 Honest Logos: What Facebook, YouTube And McDonald’s Should Say

More:
Honest Logos: What Facebook, YouTube And McDonald’s Should Say