A few days ago launched + , the company’s latest effort to get into the social networking space and build a platform to share content and connect people.

For those who missed the coverage (you can find some detailed reports here and here ), here’s the gist of Plus: it’s a social network connected to your Google account that looks a lot like but it’s got a cleaner design and a set of different “apps” tied together by the Plus brand.

What does it mean for consumers? It means that whilst Circles, Huddle, Hangouts and Sparks could be seen as separate services and concepts, they’re in fact sections of the entire Google+ website.

Yesterday, Google started allowing people to send invites to other users, which resulted in a massive explosion of invite requests on Twitter and thousands of new sign-ups. After a few hours, Google was forced to close invites due to “insane demand” and promise more coming in the next few weeks as the service scales to accomodate new users and more content.

Google+ has a strong mobile counterpart , too. As the service aims at empowering Google users to share and connect at any time from anywhere, Google built native apps for Android and iOS devices to let users enjoy the Google+ experience on the go, and upload media such as photos and videos shot with their phones.

Furthermore, the mobile apps get access to Huddle, a group messaging feature built into Google+ that some are already eyeing as Google’s response to iMessage, only it works on both iOS and Android. However, the official app is not available yet, and Google says it’s “coming soon”.

In the meantime though, users can try a mobile optimized web app, which relies on Google’s recent mobile UI changes to lay out a unified interface to access Google+ and switch between various Google services.

5ed71d658f18.png 450x337 Inside Google+ Mobile Web App

Continued here:
Inside Google+ Mobile Web App