For those who don’t know their game history, Halo was originally going to be ’s killer app. Seriously. Yes, the world of today would indeed be a drastically different place if Jobs and company hadn’t let slip out of their hands.

As pretty much everyone knows by know, the man who created Apple Computer, the Macintosh, the iPod, the , and the , plus everything in-between, is no longer with us . He leaves behind a legacy that will be unmatched for quite some time, perhaps never. After all, he revolutionized how we interact with technology, but he also redefined the very face of entertainment on every single level. Including literature, photography, music, film, the internet…

But video games? Not so much. Actually, Apple is now a force to be reckoned with on the gaming front as well. Still, it’s a relatively new thing, and something that’s entirely due to iOS. Otherwise, for the most part, when it comes to gaming, Apple users have long been second-class citizens.

And when you don’t factor the iPhone/iPod Touch/iPad at all, that’s still somewhat the case. Again, things have certainly gotten better on that end… Steam showing up on OS X was a HUGE moral booster… it wasn’t until the iPhone came along and changed things up drastically.

It was the catalyst that Jobs had long been seeking, and those efforts quite some time ago. Knowing full well how deficient the Mac was in that category, when he was brought back on board in the mid/late 90s (the dude had been fired from his own company in the mid 80s, which in turn led to Apple going almost extinct), it was a priority to make a mark in the lucrative PC gaming market.

This meant embracing open, cross-platform technologies and attracting top tier talent. Like Bungie, which has been able to carve a name for itself, especially among the modest number of Mac users that played game on that platform. So to help sell the new G4 desktop, Jobs thought it would be a good idea to wow potential customers, as well as other game developers, with the following demo in 1999…

… While quite rough and tumble, it’s largely the same game that would end up on the Xbox 1 2 years later. So what happened there exactly? Well, development costs for the game was so high that Bungie found itself in financial dire straights. They had no other choice but to put themselves on the auction block. And since Microsoft was desperate for content, cuz they were putting together a brand new console, that Halo game looked as if it was a possible contender. And obviously, the rest is history.

Though the question remains: why didn’t Apple help Bungie out? After-all, the reaction that Halo got at Macworld was super positive. Did they go to Apple for help to being with? If so, did Apple not care? Or did MS simply offer more money? The true details may never be known. But thank God it worked out as it did, so it’s a safe bet that Halo ‘s eventual success, and all the innovations that followed suit, might have dwarfed in comparison to the original game, if it had remained on the G4.

Much like Apple’s inventions, like the iPhone, it’s easy to forget how groundbreaking Halo was, and helped to set the pace that pretty much everyone in the game industry followed. In the end, it was able to sell a $299 console fairly handily. Not sure how it would have done with a computer that cost $2,499. But like I said, Apple ultimately has the last laugh; at their iPhone 4S press conference, they made mention of how the iPod Touch is technically the most popular gaming device in the world.

BTW, anyone interested in brushing up on their Halo history further, I’d recommend the follow behind the scenes that Bungie themselves created..

ce8e524711alhalo.jpg 450x273 Steve Jobs and the one that got away, aka, ‘Halo’

Continued here:
VIDEO: Steve Jobs and the one that got away, aka, ‘Halo’