From The Independent:
Ever since the pueblo was converted into the set of Smurftown for Sony’s hit, it has been cashing in on its new-found celebrity status. Previously, about 300 tourists a year would pass through Juzcar. In the past six months, an estimated 80,000 followers of “Los Pitufos”, as the Smurfs are known in Spanish, have made the trek to the remote village high in Malaga’s sierras.
The village has eagerly embraced its new role, holding events such as a Smurf moonlight fun run, Smurf painting competitions and permanently running Smurf trade fairs. There are even Smurf-themed weddings to keep fans of the squeaky little blue folk coming.
However, the biggest draw for Smurfophiles is surely Juzcar’s 175 buildings, uniformly repainted light blue from traditional white for the filming. Even the church and gravestones were transformed, with 4,000 litres of blue paint applied to one of Spain’s famous 1,500 “pueblos blancos”. ” Spanish village happy to be left feeling blue by Smurfs “