YouView will launch in the UK in July – with the IPTV service arriving in stores by the end of the month. YouView is hoping to do for television through a broadband connection what Freeview did for digital television, with all of the major terrestrial broadcasters numbered among the partners in the project.

The service will offer on-demand and catch-up services from the likes of the BBC, Five, Channel 4 and ITV through a broadband connection. The service also boasts Now TV, Sky's new on-demand service.

“This is a great moment in British television,” said YouView's Sir Alan Sugar. “I had something to do with the launch of Sky television and Sky+ and I have to reiterate why I am involved [with YouView]. “When one looks back I want to say I was involved in this.”

Premium-priced

The first set-top boxes will priced at £299 but heavily subsidised versions from partners TalkTalk and BT are expected this year which may make the cost significantly more attractive to consumers. TalkTalk has confirmed that it will be outlining its own version at the end of the month. “TalkTalk will announce it's proposition on 26th July.” “YouView will be available from high street retailers in the next few weeks and from broadband providers in the coming months,” a statement from YouView said.

The first retailers to offer the boxes will be John Lewis, Comet, Amazon, Argos, Tesco, Richer Sounds, Dixons and Currys.

YouView, formerly known as Project Canvas, was originally slated to appear in 2010 – when it would have been a remarkably fresh and exciting product.

However, a litany of delays and problems delayed its arrival until this month; and the service now faces competition from not only the likes of TV and TV but perhaps more significantly the rapidly expanding and feature packed offerings from Sky and Virgin Media.

BT recently sealed a deal for some Premiership football, which will doubtless prove a draw, but it remains to be seen if the service can win over the British public.

 

89d9eb692a470 751.jpg1 450x252 YouView arriving in July

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YouView arriving in July