Forget prize tickets or high scores. The minds at McKinney creative agency may have come up with the greatest reward for arcade victors — an ice cold pour of beer .
Created as a marketing tool for Big Boss Brewing Company, the aptly named Beercade features The Last Barfighter , a Street Fighter -like arcade game set inside a biker bar.
To begin, two players place their cups in the tray below their respective tap, which replaces the machine’s coin slots. Beer-thirsty combatants can do battle with a selection of five characters, all named after Big Boss brews.
After three rounds of intense fisticuffs, fire throwing and unicorn horn impaling, the winner’s cup is filled with a sample of beer from a keg placed within the machine.